Access to the tools was never the moat. Changed behaviour is.

Everyone can buy the same seat licences. Not everyone can change how the work gets done.

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The moat is behavioural

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I'm John Leenane. I run JALCO, working day-to-day alongside teams across ops, finance, product and commercial strategy, helping them scale and expand into what's next. If you think I can help, let's talk.

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Access to the tools was never the moat. Changed behaviour is.

The moat is behavioural

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